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Help and FAQ

Color


Scanners and digital cameras create images using combinations of just three colors: Red, Green and Blue (or "RGB"). These are the colors that computers use to display images on you computer screen. Printing presses, on the other hand, print full color pictures using a different set of colors: Cyan (blue), Magenta (red), Yellow and Black (or "CMYK").

So, before printing can commence, your RGB images will be translated to CMYK. There are RGB colors that cannot be created with CMYK — such colors are said to be "out of the CMYK color gamut.” These colors cannot be reproduced in print exactly, but are approximated as close as possible to their RGB cousins.


You are not likely to notice this kind of color shift in a color photograph. The exception would be an image that has very rich, vibrant colors — in this case a difference may or may not be noticeable. However the image looks, it will appear spectacular when compared to the same page printed on an inkjet printer.